Trala
A non-visual web browser that enables users to surf the web on the Google Home.
Trala: Making the web accessible to the visually impaired
HMW: Utilize AI to improve the internet browsing experience for visually imaired and hands-free users?
Solution: Trala is a web browser optimized for voice-based browsing. For visually impaired or hands-free web users, it is an entirely new way to surf the web. Trala's machine learning algorithms analyze the visual structure of websites and convert them into a conversational user interface for the Google Home. Trala's engine tags all visual elements of a website including images, text, layout, and aesthetics, and translates them into their intuitive verbal equivalents. After tagging these elements, Trala restructures the information in a format that allows users to have a conversation with the website through their Google Home. When web surfers converse with Trala, they experience an audio equivalent of the full sensory experience of a site. Trala also optimizes the browsing experience by tracking how users access the information through conversation and learning the most popular actions. Trala automatically optimizes and personalizes the conversational UI to provide efficient access that intuits the user's needs. Trala is designed with built-in developer tools so that web developers can easily create robust and beautiful sites that are natively compatible with conversational browsing. In turn, Trala tracks the conversational design choices made by developers to improve its machine learning models and offer a better consumer-side experience for every website.